Design Philosophy

Adventure Mohr's team mission emphasizes the balance of weight, function, durability, and ease of installation. We analyze the industry's set design standards, and assess areas for enhancement. Our focus is on overlanding products and exploring less traveled paths.

The overlanding industries standard 3/16” thick steel plate is our current focus. This becomes our design baseline after FEA analysis. We then change the material thickness to 11 ga. (.120”) and continue the FEA design process.  Strategically placed reinforcement is added until we reach equivalent performance to the industry standard 3/16” product. This results in a 20-40% reduction in weight depending on the product. Fabrication of our bumpers and products can be more complex, but in most cases the added fabrication cost is canceled out by material savings.  

              

Once the structural design is complete, we aim to make any feasible improvements to functionality. We try to reduce snag points or increase clearance wherever possible. We also provide recovery points that are machined with generously rounded corners. This facilitates the use of soft shackles without the risk of cutting. We believe that soft shackles are a much safer option than steel shackles during recoveries, and recoveries are one of the most common injury-causing off-road events.

In the final stage of our design process, we shift our focus to improve the ease of self- installation. We know that many of our customers will want to install the products themselves, so we add features and test all products ensuring they can be reasonably installed by 2 people with basic automotive hand tools.